My Work

A collection of my work from social media and content creation to email marketing for Ground Up Grain.

By The Numbers

34K+

Views in one month

50-53%

Email open rate

$1,543

Sales from one email

5.2K

Instagram followers

Email Marketing

  • August Mill News with Special Offer · Email · Aug 2025 $1,543 in sales · 8.58% CTR · 5.8K impressions Wrote and designed a promotional newsletter for Ground Up Grain, spotlighting a seasonal special offer. Drove 15 orders with a $102 average order value, all from an organic list with zero ad spend.

  • February is for Flour, Love & Loaves · Email · Feb 2026 50% open rate · $946 in sales · 6,342 recipients Valentine's-themed newsletter tying the brand story to the season. Achieved a 4.1% conversion rate and 219 sessions driven directly from the email.

  • Holiday Gift Boxes · Email · Dec 2025 53% open rate · 3.1% click rate · 6,261 sent Launch email introducing Ground Up Grain's new holiday gift box product. On-brand copy and design drove awareness and first-time gifting purchases.

Social Media Management

Since December 2023, I've managed the Instagram presence for Ground Up Grain and Valley Malt. My work spans content planning, caption writing, reel creation, and performance analysis using Instagram Insights and Shopify data. What started with under 4,000 followers has grown to 5,200; with March 2026 becoming the account's biggest month yet, reaching over 34,000 views and 4,068 accounts, a 155% increase in reach.

5.2K followers · 34K March views · +155% reach growth

Content & Copywriting

Sustainability at Ground Up

Brand values storytelling — from electric deliveries and hydro-powered facilities to regenerative farming partnerships.

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The Ground Up Classroom: Melissa McManamy

Instructor spotlight written to promote Ground Up's fall baking class series. Warm storytelling paired with practical details to drive sign-ups.

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From Seed to Slice: A Day of Discovery at Ground Up

Event coverage of the Bread Bakers Guild field trip hosted at the mill. Community storytelling and brand positioning in one.

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